For the longest while, the vending machines here have sucked. Contracts with the building owners have prevented alternatives from being hired.
The vending machine provider recently upped the price on soda.
Enough people then complained and management agreed to purchase soda from another vendor and stock it for free consumption by the employees in the refrigerator.
Now the vending machine provider makes... 0 profit. As opposed to X+1 or even X.
The creative destruction theory in this application shows that by making things worse, enough attention was presented such that when things settle, they better serve the people originally impacted by the changes.
Why did they up the prices? Could have been all that canadian money I was pumping into the machines... ;)